Display More Targeted AdSense on Your Blog content

Display More Targeted AdSense on Your Blog content

how many blogs have you come across where the AdSense advertisement is not at all relevant to the blog’s theme or content? Some of them are actually pretty funny if you read the ads. Here’s an ad that actually showed up on ruang link next to one of the template pages.



Can anyone tell my who would be interested in buying “instant message” from a site that provides link exchange and other resources for bloggers? Now, if the template page this ad was on was related to nature or birds, then that would be fine. That wasn’t the case though for this page.

But why not give Google AdSense some guidance now as to what parts of your page it should create these targeted ads from? Well, now you can with Google’s Section Targeting feature.

Google’s Section Targeting allows you to suggest sections of your blog posts and HTML content that you’d like them to emphasize or downplay when matching ads to your site’s content. By providing Google with your suggestions, you can help them improve your blog’s ad targeting.

you’ll need to add a set of special HTML comment tags to your blog template code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you’d like to have ignored like your navigation, sidebar, or anything that’s not worth targeting by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

<!-- google_ad_section_end -->

It can take at least 2 weeks before Google crawlers figure out the changes you’ve made and update your AdSense account. Some sites might not even notice a difference because the ads were already pretty well targeted in the first place.

Here’s what your updated code should look like:

<!-- google_ad_section_start -->
<data:post.body/>
<!-- google_ad_section_end -->

Some people also want to setup Section Targeting for their blog post titles which is fine as well. You basically do the same steps shown here but for the <data:post.title/> tags. There are usually at least two so make sure you wrap them all if you decide to make this change.

Save your template code and load it back into Blogger. Look at your blog and view the page source. You should now see these Google AdSense tags in your code!